Joyce Boutique Holdings Limited (stylized as JOYCE) is a Hong Kong

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

retailer Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

which is engaged in the

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

of fashion,

accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve In arts and entertainment * Accessory ...

and

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

designer A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...

brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

Greater China Greater China is an informal geographical area that shares commercial and cultural ties with the Han Chinese people. The notion of "Greater China" refers to the area that usually encompasses Mainland China, Hong Kong, Macau, and Taiwan in East A ...

under the name "JOYCE" or mono brand freestanding stores. It operates 40

points of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts. It was founded by Mrs. Joyce Ma () in 1970. Its

shares In financial markets, a share is a unit of equity ownership in the capital stock of a corporation, and can refer to units of mutual funds, limited partnerships, and real estate investment trusts. Share capital refers to all of the shares of an ...

were listed on the

Hong Kong Stock Exchange The Stock Exchange of Hong Kong (SEHK, also known as Hong Kong Stock Exchange) is a stock exchange based in Hong Kong. As of the end of 2020, it has 2,538 listed companies with a combined market capitalization of HK$47 trillion. It is repor ...

in 1990. In 2000,

Wheelock and Company Limited } Wheelock and Company Limited is a Hong Kong-based financial real estate company. It was listed as #1249 on the Forbes 2000 list. The group's principal activities are property investment, property development, property management and agency, an ...

acquired a 51% stake of JOYCE from the Ma family, the largest

shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal own ...

. In 2003, Wheelock's shares were transferred to Mr.

Peter Woo Peter Woo Kwong-ching, GBM, GBS, JP (; born September 5, 1946) is a Hong Kong billionaire businessman. He was the chairman of Wheelock and Company Limited ()and The Wharf Holdings Limited () until 19 May 2015. As of April 2021, his net wo ...

's family

trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust law, a body of law under which one person holds property for the benefit of another * Trust (bus ...

, and JOYCE Boutique became a member of the

Lane Crawford Lane Crawford (HK) Limited () is a retail company founded in 1850 with speciality department stores selling luxury goods in Hong Kong and Mainland China. Its headquarters are in , Wong Chuk Hang. Lane Crawford is a part of The Lane Crawford J ...

JOYCE Group.

External links

# Official website: https://www.joyce.com/

References

{{reflist Companies listed on the Hong Kong Stock Exchange Retail companies established in 1970 Clothing companies of Hong Kong Clothing brands of Hong Kong Wheelock and Company Clothing retailers of Hong Kong 1970 establishments in Hong Kong